Artificial Intelligence meets Sustainability
GIB 5.0 is a valuable, time-saving tool – a virtual assistant that offers a reliable avenue based on real-time information that can match the client’s travel personality with the best destinations based on the data collected for that individual. The complex algorithm starts computing once the booking is completed and evolves during the journey as reports come in from guides and updates from White Glove Service® guest assistance, post-trip feedback from the clients and travel agents, and other sources as available are added.
Big Five’s move to creating a proprietary Artificial Intelligence application has resulted in this exciting concept. GIB 5.0, developed by Big Five, represents a giant step forward in our ability to marry clients’ travel desires to engage the world and, at the same time, their desire to help save our global home.
That represents one of the most exciting aspects of GIB 5.0 – philanthropy! Typically, our practice has been to make a donation on our guests’ behalf to a project within the region in which they are traveling. But we have long wanted a better way to equalize our support around the globe by making the process more equitable to benefit areas that are less heavily traveled.
“Our goal is to integrate our conservation and sustainable efforts into more aspects of Big Five. People across the globe need help, and our vision has always been to make that help impervious to geopolitical or natural catastrophic events,” said Ashish Sanghrajka, president of Big Five.
Big Five currently has three long-term projects that our foundation – the Spirit of Big Five – has supported. Jetwing Youth Development Program in Sri Lanka; Awamaki women’s project in Peru; and Africa Wildlife Foundation Kidepo Project in Uganda. Most of Big Five clients’ travels have supported one of these three.
We are creating an evolving list of fully vetted philanthropic projects from around the world that encompass both short-term projects such as putting a roof on a school in Tanzania, and longer term ventures such as providing continuing support to Peruvian women textile artists as they seek to create their own businesses to support their families and communities. This also offers a welcome benefit to travel advisors, who often ask us about giving a more meaningful and lasting gift than a bottle of wine or flowers.
The sum of this information also provides travel advisors unparalleled opportunities to present unique ideas and itineraries that will be of genuine and lasting interest to their clients while solving one of the most common problems travel advisors bring up – time ! While it is important to stay in touch with clients with relevant content that means something to them, the last thing you want to do is waste time – theirs or yours.
With GIB 5.0, travel advisors can have more meaningful conversations with their clients in a more targeted approach that makes the best use of their time and skills. It is a win-win for all.
For more about GIB 5.0 and how it can benefit you, contact firstname.lastname@example.org or your favorite Destination Specialist.