Beginning with our first blog of 2024, we put together an ultra-high-resolution video showcasing our top trending destinations for 2024. It is a bit longer than we normally design; however, we think you won’t mind as it is a gift to the senses. So, turn up the volume and sit back. Some of the destinations, such as South Africa, Colombia, and East Africa, were expected at the top of this list, and we are delighted to see Peru back at the top, too.
The two that surprised us most were Egypt and Sri Lanka. As everyone knows, Egypt’s tourism slowed down toward the end of 2023. Thankfully, we are noticing a better understanding of regional geography and are elated to see Egypt rising again as ideology separates Egypt from its neighbors. We’ve been waiting for Sri Lanka to emerge, and it seemed that every time there was an ascent, something would happen to derail that. This is the year for Sri Lanka, and I, for one, cannot wait. It’s a destination where Big Five has operated for over 15 years, and in fact, the Spirit of Big Five Foundation supported a project there from 2017 to 2020.
Sri Lanka was also the inspiration behind the launch of our AI-powered sustainability process, in which one of our projects is selected and supported by one of our journeys known as, GIB 5.0.
Here’s to the trending destinations for 2024. We look forward to #bigfivin with you.