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Theory of why

Date: February 11, 2021 | By: Brenda Lee | Category: Travel Blog

Dear Advisor Partners,

Have you wondered why you do what you do? Of course you have… we all have. But how many of you got an answer you were satisfied with? Or, did you stop at the first answer you reached?

Last year and the start of 2021 actually screamed that answer from the top of every mountain. All we needed to do was listen. And that will continue. The team at Big Five have believed in Simon Sinek’s theory of why for quite a while now, including the belief that every person and every company has a higher purpose. Check the very last page of our latest Navigator Series® Edition IV to see what we mean.

The travel engine is starting to move again in stages. One of the items we share at Big Five is that our why will not be forgotten as we begin moving forward. Rather, it will be amplified, centered around our commitments to sustainable travel, and to getting those who rely on tourism around the world back to work so they can begin providing for their families again through distinctive experiences – walking safaris in Kenya conservancies, supporting women run cafes in Egypt, weaving communities in Peru, and our latest, replanting red mangroves during your catamaran adventure in Colombia. All of these activities are designed with purpose in mind, or, should I say, responsibility. You never quite get over the smile on the face of someone who you helped to provide for his or her family using the skills they offer the world. And their pride at being able to share it with international visitors in an authentic way. Read more about our catamaran experience here.

To learn more about our favorite experiences, check out our President’s Picks, with some of our favorite out-of-the-box experiences. Whenever someone asks the team at Big Five why we do what we do, we show them this video and answer, “That’s why.”


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