Dear Advisor Partners,
Back in 2019, we launched three sister websites, all powered by Big Five. These sites are aimed at creating content for you to have meaningful conversations with travelers about authentic, responsible travel, something we have been championing long before it became popular. The sites all have catchy names, Galapagos.com, VisibleAsia.com and SafariTours.com, so you could imagine the puzzled look on any marketing expert’s face when we told them we were turning these into something that has nothing to do with sales and everything to do with education. I must admit, at first, I second guessed myself, however, as the shape and scope of these sites took form, complete with sustainability rankings by country in that region, the purpose became very clear: providing thought provoking content on sustainability.
In the office, we refer to these as our “micro blogs”, however, the ideas and impacts being written about are far from micro. On these sites, we share stories from the far reaches of our travel universe, showcasing sustainability in action. Whether we are talking about a marine reserve that revitalized fishing and local marine habitats on the coastline of Kenya, the hidden people of Costa Rica returning to their traditional ways of life, or about a forest, once a royal hunting reserve, revitalized into a prime example of wildlife conservancy in India, the same underlying message is clear. By using tourism to support areas, projects and hotels that are focused on sustainability, not only are we helping preserve the area, community, and wildlife, but also returning local life to the natural order as it should be. By doing so, our children and generations to come will be able to experience the beauty and culture of yesterday, far into tomorrow.