In that latest evolution of Faces of Five, Big Five is launching the tv station, Big Five TV. No it’s not on cable or satellite. Big Five TV launches on the well-known gaming platform, Twitch TV.
Don’t worry I, too, said what the %*&$ is that when I first heard about Twitch. I asked what gaming has to do with TV. As our producer, Courtney, schooled me on the possibilities, you know what went through my mind? Left Field.
For the last 15 years, Big Five has proudly been an early adopter in many ways – remote product that is ahead of the curve, sustainability before it was a popular buzz term, unorthodox blog content, building media hubs on digital mediums such as Axus in ways perhaps not originally intended, and now, streaming tv, going way out in left field instead of on the conventional playing field.
As we emerge from Covid slowly, we are not heading to a new normal as I have mentioned before. Rather, we are accelerating our evolution to a purposeful travel world, a space Big Five has been operating in for almost two decades.
Now we are preparing to move forward again, this time launching Big Five TV, a variety show streaming on Twitch every Thursday at 2pm. Our premier stream was our very own Tatiana Johnston, who many of you work with, showcasing her passion by leading a yoga class. In addition to being a Big Five destination specialist, Tatiana is an MBA and linguistics college professor, fluent in Spanish, English, Italian, French and German.
The next episode airing this Thursday is with the famous Gisela Polo, who many of you also know. In addition to her role as a Big Five destination specialist and Latin America product manager, Gisela has a Masters in tourism marketing with a background in hospitality. She is the daughter of a former UN diplomat. Gisela will be teaching us how to make her favorite Huancaina sauce.
Going forward, Big Five TV will bring together entertainment with gaming such as Tabletop Simulator as well as live in-destination guide experiences and virtual reality meets sustainable initiatives.
Tune in to Big Five TV Thursdays at 2pm EST.