Real AI vs. Pretend AI: What It Actually Means for Tourism | Ep. 85 | The Sustainable Voice®
Overview:
Artificial intelligence is changing every industry, but what does “AI-powered” actually mean? In this episode of The Sustainable Voice®, host Ashish Sanghrajka sits down with communication strategist, author, and AI expert Dr. Jill Schiefelbein for an honest conversation about separating hype from reality. Together, they explore how travel leaders, business owners, and innovators can think beyond automation, embrace strategic innovation, and keep people at the center of technology.
Topics:
- Learn the difference between machine learning, generative AI, and the technology many companies simply rebrand as "AI."
- Discover why successful AI adoption starts with defining your ideal end state—not chasing the latest trend.
- Understand how legacy systems can slow innovation and why process matters before adding new technology.
- Explore why human judgment, creativity, and communication remain essential in an AI-enabled future.
- Hear about Dr. Jill Schiefelbein's podcast Humanize Automation and her upcoming book, Artificial Anxiety, which offers practical strategies for leading people through the age of AI.
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