A higher purpose is that one essential thing that informs everything we do in life. It is the driving force that is found in each of us that author Simon Sinek writes about in “Start with Why.” Why do we do we do? That is the essential question we asked the ourselves.
We also asked our team to explore their individual higher purposes, which you see in the list below. These statements are truly the powerful force behind Big Five. We share them with you because we believe these are also among the most compelling reasons that professional travel advisors and our guests choose to journey with us.
If you connect with the ideas expressed here, then we should be working together.