It was amazing seeing so many of you at ILTM in Cannes. This is by far our favorite international show, not because we get to see you but also because we get to enjoy Cannes all lit up for the holidays. It looks like something straight from a postcard. The weather has been more forgiving this year, not as cold, however the light snowfall is definitely missed.
That said there are two main reasons I love coming here. First, I get to see all of you, and I get to be in Cannes. The yearly ritual of pizza on the final night at Le Vesuvio is a tradition started by my friends and advisor partners, Sandy, Ena, and Melissa. Though they were not in Cannes this year, the tradition lived on with a lively spirit and plenty of laughter so much that I’m sure the wait staff couldn’t wait for us to leave. Second, the macaroons, which are not for me. Let me explain. My wife and my early teen daughter eagerly look forward to the French macaroons I pick while transiting through Paris. The packaging keeps them fresh while amazing advisor partners like Alyson Nash help translate into French what I can barely say in English, “Keep these on ice. I will be back to pick them up, so they stay fresh for the trip home.” Thanks to all these wonderful people and more who helped me feel at home in Cannes.
This year might have been our most productive yet. Thanks to the digital avatar platform my friend Dr Jill Schiefelbein helped connect us with, daily videos of Flat Ash (yes he is back), are being sent to each day’s meeting attendees along with a landing page that helps continue the conversation. That means we finally break the cycle of sending those dreaded “I wanted to follow up with you” emails that we all know don’t get read. Instead, we are providing instant access that is both efficient and respectable of our advisor partners’ valuable time.
You can check out that video and landing page here – The Big Five Effect
As Cannes wraps up, the annual migration to Egypt begins as the 2025 Egypt Educational starts in the next few days with incredible advisor partners joining us for what will be an unforgettable journey. Stay tuned for that dispatch.
In the mean time, Au plaisir de vous revoir. Next stop, Cairo!
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