Inspiring Gratitude Instead of Simply Expressing It

Happy Thanksgiving

 

2025 Impact Report – Big Five Tours & Expeditions

 

As I wish our US Partners a Happy Thanksgiving, a thought entered my mind, when I was speaking with my colleagues about the message. Every year, the same static message goes out with a holiday greeting wishing you a safe holiday. While we echo that, a different idea took shape. How do we show gratitude, more than simply expressing it? How do we inspire gratitude more than simply wishing it for someone else?

Enter, our first ever Impact Report. An annual project that is not only part of a B Corp deliverable, more importantly, it is a way for us to illustrate gratitude. We get asked regularly about the positive effect our work and our existence have in the communities we have. How do we quantify it without using general numbers? How can we quantify it on a granular level?

Well, that started with the travel jobs report we released a few weeks ago, taking all of our destinations through an 8 month study to showcase how many jobs one booking supports or creates.

We did this because world leaders demonstrated repeatedly, that their understanding of the aggregate contribution tourism makes to the global GDP left a lot to be desired. Instead of being upset, I was grateful they couldn’t compute it. That allowed our project to serve a clearly needed purpose. That report was was the basis for our global impact report, and the positive effect our efforts are having from Flamingo Preservation in northern Peru, to Rhino Anti-Poaching in Kenya, to Cultural Preservations in the Amazon Jungle, to Women’s Micro Entrepreneurship in the Andes.

So on this Thanksgiving, we give thanks to all of you who partner with us, whether you are in the US, Canada, India, Australia, New Zealand or anywhere else. Sending your guests with Big Five and allowing them to be part of our positive impact process, is the very reason this was possible.

We exist because of you. Our work exists because of you. We are so much more than a travel provider, because of you.

Happy Thanksgiving, please enjoy reading our Impact Report. We kept it short, and pardon the pun, impactful.

The offices will be closed on Thursday, November 27th and Friday, November 28th in observance of the holiday.

2025 Impact Report – Big Five Tours & Expeditions