Peru is back!

Dear Advisor Partners,

Have you ever seen tears of joy on someone just happy to see you? This past week, thanks to an amazing travel advisor who sent our first guests to Peru since the quarantine lifted, I saw that in Cusco. Picture an Andean story teller, sharing her wisdom about her culture, and becoming emotional as she spoke. She was overcome with joy that someone was there just to listen to her story, something that would sound unbelievable in any time except now.

Imagine the same look on a good friend who normally does all arrival services in Lima, who took a job in a call center in 2020 to provide for his family, vowing to return to tourism. Well, he was overcome with emotion as well, sharing his happiness about greeting his first guests in Lima since the quarantine ended in Peru with anyone that would listen, thanks to yet another amazing travel advisor. I got a good laugh when he noticed the arrival flight for the incoming guests was delayed and laughed at how he loved the stress, that he even missed it!

That is the power of tourism. It’s not just monetary, it’s the silent benefit – self pride. The ability to proclaim in the loudest voice you can, that Peru, like other countries, is on the slow journey back to full strength. Each success story means more, each happy guest means more, each moment of pride means more. Each person you encounter while in country goes the extra mile, even a restaurant in Cusco opening earlier than planned simply because a guest is hungry. Nobody said the road back would be easy, and you are allowed to quit the struggle anytime you want to. What I see in Peru and in so many other destinations, is nobody quit. Nobody said I am done with tourism. Everyone loved what they did and knew the time would return when they could go back to doing what they love.

Well my friends, in Peru, that time has come. This is a new Peru, a grateful Peru, a sincere Peru, and an emotional Peru. They are happy to see you again and say that you may never really know just how happy your visit made them.

Check out our latest video on the joy that is Peru, and the creative way we share Peru.